The Copy Maverick

In a recent decision on  rules concerning testimonials and endorsements the FTC has set a standard for their use. The result is your copy is going to be more important than ever before. The ruling is designed In my opinion to tone down the hype which abounds in so much of the internet marketing.(note: I am not an attorney don’t consider this legal advice.)

To read the ruling for yourself go to http://ftc.gov/opa/2009/10/endortest.shtm  ,

And you might want to take a read of Frank Kern’s take on the ruling. You can read it at: http://masscontrolsite.com/blog/?p=59

While this will cause some to try and find ways around the ruling in the long run it will provide more opportunities for skilled ethical copywriters and marketers. I am looking forward to seeing how many of the marketers who are dependent on hype to promote their products remain around.

What are your thoughts on the rulmg and what the fallout will be.

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